Not only does the data show that young people in general are going to the theater less with the largest drop (17%) occurring in the sought-after 18 to 25 demographic, but it indicates that movies that skew toward a male audience are performing worse than ever. That’s a big problem for Hollywood, considering that their male-oriented franchises seem to be garnering less female viewers than ever, too.
Could they be tired of seeing white dudes save the world? It certainly seems like it, as over time from Spider-Man 3 to Amazing Spider-Man 2, the webhead audience has gone from 54 to 61% male, and the Transformers movies have been following that trend with a now 64% male audience. In the old wisdom, that would’ve been great news, because those demographics were thought of as an endless fountain of money and numbers like those would’ve been seen as evidence that “girls don’t like sci-fi/comic book/[insert genre here] movies.”
But with both of the most recent entries in those franchises also hitting franchise-low domestic gross numbers, it’s well past time to rethink that and work on bringing back the female audience. The male audience isn’t cutting it, and women are getting tired of movies that don’t speak to them or accurately represent them.
One day I just woke up and realized that I can’t touch yesterday. So why the heck was I letting it touch me?
Let’s be the same wound if we must bleed.
Let’s fight side by side, even if the enemy
is ourselves: I am yours, you are mine.
as the next season of doctor who approaches its time for me to wrestle with the question
does my faith in peter capaldi outweigh my distrust of steven moffat
You must love in such a way that the person you love feels free.
"animated tv shows for adults can’t really be funny unless they’re offensive, it’s called satire!"
And how hard is it to land even a minimum-wage job? This year, the Ivy League college admissions acceptance rate was 8.9%. Last year, when Walmart opened its first store in Washington, D.C., there were more than 23,000 applications for 600 jobs, which resulted in an acceptance rate of 2.6%, making the big box store about twice as selective as Harvard and five times as choosy as Cornell. Telling unemployed people to get off their couches (or out of the cars they live in or the shelters where they sleep) and get a job makes as much sense as telling them to go study at Harvard.
"going to therapy is cool and ppl who do it are hot" -what I tell myself b4 therapy